Thursday, December 23, 2010

BMW design director huo Eaton Clayton: continue BMW innervation and elegant

BMW design director Gordon Hoey g: BMW after the two dynamic and very elegant features will continue, DNA
Reporter: We know you do automotive design twenty years, do you think the development of the international future of automotive design trends?
Guests: We are standing in front of this car is a concept car of our future is our vision 2020, there are two more important places, one is its lightweight design. Another is the aerodynamic design.
Reporter: Do you think the next decade, the development of China's automotive design trends?
Guests: Because after all, I work for BMW, so I say the idea of BMW. For China, Chinese customers really like the design of BMW cars now. Including the car, we combine the concept of car design, will be applied to future products strategy. For example, the engine is highly efficient hybrid engines, also will be introduced to the world of product design. So I think BMW is still the design DNA of the two dynamic and very elegant properties, characteristics, since these features will be adopted.

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